What makes a good newspaper advertisement?

The goal of an advertisement in a newspaper is to attract your readers’ attention and inspire them to take action. Whether you are using local or national newspaper advertising, your ad layout has a huge impact on its level of success. Here are some good tips for your newspaper advertising layout.

Have you been using your newspaper ads like a business card? You know, you write the name of your business, address, phone number, and any promo offer you’re running? How have these ads performed for you?

In our experience, when our clients have run generic ads that speak to no one in particular, they haven’t gotten the return on their investment they’d hoped for.

You have got to understand who your ideal buyer is and how your product or service full fills their needs. Take a look at the competition. Who are they targeting? What type of language do they use? What kinds of imagery are working for them?

Here are some tips to make your newspaper advertisements look appealing.

1. Keep your ad simple and don’t create confusion with mixed messaging. Your product or service may have numerous, wonderful benefits, but don’t list every single one. Choose the best one and create an ad around it.
2. You don’t just want your ad to make somebody want to buy your product, you want your ad to make somebody want to buy your product NOW. Including a deadline for your offers is a simple and highly effective way to increase your response rate.
3. If you want to generate more leads and/or sales, create ad copy that evokes an emotional response in your target audience. Consumers take action when faced with fear, anger or joy. It is only after they have already decided to buy out of an emotional reaction that they justify their decision with your product or service features.
4. The best newspaper ads are the ones that are easy and pleasant to read. Newspaper readers scan the paper and allow their eyes to land on ads that don’t require too much work.                              Some good thumb rules:
   • Stick to using one or two fonts, no more
   • Allow the ad to breathe, meaning make sure there is plenty of negative white space surrounding those black words
   • Keep text size above 8pt
5. An effective ad layout must flow well together. Most readers skip the body of an advertisement if their eyes do not flow there automatically from the title. Factors that affect this are the amount of whitespace, the size and location of the logo, and the placement of the copy. Some important tips to consider when placing an ad on a large space include the following:
   • The largest part of your advertisement, the picture, should cover 60% to 70% of the ad space.
   • People read from top to the bottom and left to the right, so you should place your body copy below the main picture and it should take up 15% of the ad page.
   • In the bottom right corner of the page, you should include the company logo which should take up only 5%.
6. White space is important to making your ad look crisp and legible, but too much empty space can be a problem. Large holes and gaps between your pictures ortext make your ad seem unprofessional. Your white space should beintentional and well positioned to make your ad stand out and looks fresh and elegant.

The way you design your ad layout can either hinder or assist your marketing campaign. There are so many factors to consider when putting an ad together that it can be easy to forget an important aspect that could increase your response rate. For small- to medium-sized businesses, professional assistance can help. Marketing agencies can help you get competitive with larger businesses through effective newspaper ad campaigns.

At Sarvodaya Advertising Agency, we specialize in helping our clients create strong, effective, and successful newspaper and print ad campaigns. Our variety of services can be customized to suit your business goals and we have packages that can work with a range of budgets. We can help you set up a successful print ad campaign, with all the all the assistance you need to get it up and running.

Get in touch with us – sarvodaya123in@yahoo.com

Credit: Macromark.com |  Mediaspacesolutions.com | Smallbusiness.chron.com